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Alex Drumm's Portfolio

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Think you're happy when a pizza comes out of the oven? Think again. We used emotion tracking technology to see when people are happiest during a pizza party. We crunched the data and even put it online to let people dive in and see for themselves. 

To help prove this was a very official study and definitely real, we published all the data we collected so anyone could dive in if they wanted.

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The first Power of Pizza experiment went so well, we took it up a notch and pitted ourselves against who we'd been calling out for over two decades: DiGiorno v. Delivery.