With the FIFA World Cup 2026 coming up, Coca-Cola wanted to make the most of their sponsorship while helping the sport grow in North America. Enter: FC Academy, a first-of-it’s-kind digital platform that helps show students how they can be an MVP in their favorite sport off the pitch.
Eleven professors helped bring the program to life with video lessons covering creative and design, media and broadcast, marketing and sponsorship, global events and leadership. Experts like Jenny Chiu, Matthew Wolff and Diana Matheson shared their real world experience to show students the many ways to go pro in soccer beyond the pitch.
Across six videos per subject, we built a clear curriculum that defined what each course would cover and why it mattered to young soccer fans. The launch brought in several thousand sign ups, and Coca Cola plans to grow the program beyond the 2026 World Cup, expanding into careers across the wider world of sports.