How do those kids end up on the sideline at the World Cup? It doesn't just happen. It's all part of a huge POWERADE program that brings together more than 150 kids from across the country for a two-day experience packed with training, competition, and connection.
Programming the event was a huge undertaking because these kids needed to be educated and entertained. We built an experience filled with speeches, games, and little moments to keep the energy going long after training wrapped up. It was every bit as memorable for me as it was for the Ball Crew.